When you are developing an app, you want to make sure it has the latest version of the app so that you can get a better response from your customers. By tracking the latest version of your app, you will know how many new users are signing up for it and where they come from. The app should always be updated at least once a week. If you have good sales funnel and a targeted list, you will be able to see what percentage of the people that you send to your app are actually converting into customers. Also, if you are developing an app for a major release, then it is important to be sure your app is ready to go before the official release date. With the new app platform and Google Play, this is a much easier task than before.
Braze SDKs automatically record a user's latest app version as soon as it has been installed. These version numbers are used by filters and segments in search engines to find which users are interested in a particular campaign or message. App Version Number (v1.5) Use the App Version Number Filter to separate users by their app's newest build number/version. You can also search the users you wish to target with the use of their app version number as well.
You can also look at the usage statistics of users that you have targeted with ads or text ads. This information can help you identify the type of user that you are trying to reach with your ad campaign. You can identify if you should focus on a specific user or a group of users that have similar interests. One of the easiest ways to identify these is by analyzing the behavior of a group of users and identifying their behavior patterns. For example, if a group of users consistently downloads updates to your app and then leaves, you will want to focus on them. If they constantly leave your page with an empty browser tab, you may want to focus your marketing campaign on that group of users.
